stop being boring
how to create a sizzledeck that gets your prospects so excited they need to breathe into a paper bag
OK, you’re in. You’ve got SizzleDeck. Now it’s time to get creative and come up with your very first SizzleDeck. I’ve got it! How about offering them a newsletter?
Errrm. Let’s call that Plan B. The problem with most newsletters is that they are not exciting for the recipient. They are not designed to solve problems. It’s the equivalent of saying “Hey, shall we meet up so I can talk about myself for a few hours?” No thanks. I’ll pass…
So, here are some ideas to consider when you’re developing your first SizzleDeck…
fix things
The best way of getting someone’s attention is to show them how you can fix their problems. All too often customers don’t play ball because they are too busy worrying about their own challenges, issues, mid-life crisis etc. If you can help them solve them, you're much more likely to get heard above the noise.
Mark Blackmore, one of our founders, and author of The Single Sales Principle says that “people buy when a compelling need is met by a credible solution that offers perceived value.” Compelling needs are the things that are keeping your customers awake at night. You need to identify challenges that will motivate your prospect to want to know more. What problems are you constantly asked to solve?
power Titles
Once you’ve come up with a SizzleDeck subject that genuinely solves a problem, it’s time to come up with a title. A great SizzleDeck needs a knockout title that will grab the prospect by the short and curlies, and make them excited to exchange their phone number for your content in a heartbeat.
Good starting points include:
The 5 Reasons To..
The 10 Killer Ways To..
20 Things You Wish You’d Known When You...
Learn XYZ in 30 minutes
Avoid Going to Prison by XYZ
keep it Quick
We live in a world of instant gratification where people want fast results and quick fixes. So when creating a SizzleDeck, offer something that is quick and easy to digest. When you’re on a phone, you’re scanning and scrolling - so writing pages and pages of copy just won’t land. Try to keep your content as ‘scroll friendly’ as possible.
bE a guide
“How-to” video guides that address a compelling need make amazing giveaways. And they look great in a SizzleDeck! Mobile video consumption is doubling every year, with as much as 75% of global video being viewed on mobile devices. A well-named (see above) video guide that meets the customer’s needs will convert like crazy and keep your engagement levels sky-high.
use Case Studies
In the Robert Cialdini’s book”Influence - the Psychology of Persuasion”, he identified social proof as the number one 'weapon of influence.’ Case studies are incredibly powerful as they are effectively third party endorsements, or social proof, for your product or service. They resonate with prospects by demonstrating that other companies faced the same challenge they are facing, and have found a resolution.
The title of the SizzleDeck could be something like:
“Are your delivery costs increasing exponentially due to the rising oil prices? Click here to see how XYZ company has actually reduced their fuel costs whilst increasing their fleet.”
To structure a case study you should include these 3 elements:
i) Compelling Need
What problem was XYZ facing?
ii) Credible Solution
How did they (i.e. you!) solve the problem.
iii) Perceived Value
What was the outcome? What was the return on investment?
Include happy testimonials from the client and ensure your SizzleDeck is full of great looking images and ideally videos that show the ‘before and after’.
Of course, these ideas are just to the tip of the iceberg when it comes to ways to dazzle your customers and prospects with SizzleDeck. We can’t wait to see what you come up with!